Friday, 31 October 2014

The Girl with the Dragon Tattoo Promotional Package

Trailer
  • Grungy
  • Tense
  • Quick cuts
  • Fast paced editing
  • Natural lighting
  • Thriller/mystery mood
  • Suitable music
Poster
  • Dull colours (greys, whites, blacks)
  • Introduces main characters
  • Simplistic - doesn't give much away
  • Helps add to brand identity
  • Details of main actors
Website
  • Eerie website fits in well with genre and mood of trailer
  • Fonts, colours fit with poster and trailer
  • Images from film

Font used for poster, trailer and website. Synergy between different platforms.


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