Friday, 31 October 2014

The Girl with the Dragon Tattoo Promotional Package

Trailer
  • Grungy
  • Tense
  • Quick cuts
  • Fast paced editing
  • Natural lighting
  • Thriller/mystery mood
  • Suitable music
Poster
  • Dull colours (greys, whites, blacks)
  • Introduces main characters
  • Simplistic - doesn't give much away
  • Helps add to brand identity
  • Details of main actors
Website
  • Eerie website fits in well with genre and mood of trailer
  • Fonts, colours fit with poster and trailer
  • Images from film

Font used for poster, trailer and website. Synergy between different platforms.


Tuesday, 21 October 2014

Genre Change



We looked at the history of genre change within film, looking at many famous genre-changing films including Psycho and other iconic events considering technology, the outside world and what came before we organised them into three categorise to define genre change.




Wednesday, 15 October 2014

Todorov's theory applied to The Notebook

T H E  N O T E B O O K
The Notebook trailer partially conforms to Todorov’s theory of the five stages of a narrative. The beginning of the trailer shows normality and happiness through the colourful mise en scene and uplifting music. This follows Todorov’s theory of a ‘state of equilibrium’ from the start where all is as it should be. The voiceover sets up the storyline with ‘it was a magical summer’ reflecting the contentment of the characters.


As the trailer goes on, again the trailer follows Todorov’s formula for a narrative with the ‘disruption’. In The Notebook this arrives in the form of parental disapproval, therefore disturbing the peace and happiness of the characters we saw at the beginning. Emotions of anger and hatred are seen as the disruption is recognised and dealt with.
In the attempt to repair the damage of the disruption we see Ally accept her removal from her true love and try to create a new life with a new man. This conforms to Todorov’s theory as he states the fourth stage of a narrative as being an ‘attempt to repair the disruption’ and starts towards a positive or happy ending to the film which is what we expect from most narratives.
Other effective elements of the trailer include the fades at the beginning which create a relaxed and calm feel, showing the state of equilibrium again.
The trailer doesn’t follow the typical structure of a theatrical trailer, below is a timeline of editing within the trailer:



(Orange = fade, Green = cut)
The timeline shows the equilibrium at the start as it begins with slow fades and goes onto faster cuts, ‘the disruption’ conforming to Todorov’s theory. The rest of the trailer’s editing format doesn’t entirely follow Todorov’s theory as fades and cuts are both used to create drama as the trailer ends.




Monday, 13 October 2014

Todorov's Narrative Theory

In 1969 Todorov came up with a theory which he said could be applied to any film narrative. He suggested that there are five main stages the narrative can progress through:

1. A state of equilibrium
2. A disruption of that order
3. Recognition of the disruption
4. An attempt to repair the damage of the disruption
5. Restoration of a new equilibrium

Friday, 3 October 2014

Logo Development

When choosing the name of our production company, we brainstormed ideas together and tried out different names and logos to see what we felt would be best for our brand. The shortlist of names we decided on were:
  • Forest
  • Offwhite
  • Skyline
  • Gradient

We have experimented with possible logos for our company name using suitable images.






After carrying out a survey asking people which name they liked best and considering our own opinions we have decided on the name 'Skyline Studios'.





After experimenting with different layouts of the logo we have decided to use this one: